Aerial view of a winding road cutting through rocky terrain and sandy landscape.
Aerial view of a winding road cutting through rocky terrain and sandy landscape.
Aerial view of a winding road cutting through rocky terrain and sandy landscape.

Ethical Demand Gen for B2B SaaS

LinkedIn Advertising for B2B Software Companies That Won't Compromise Their Ethics for Growth

Full-funnel campaigns that create demand and capture it.

The Problem

You are likely wasting 20-30% of your budget on "Audience Expansion" and generic targeting. You are fighting for the 3% of buyers ready now, while ignoring the 97% who will buy later. This creates high costs and inconsistent leads.

The Solution

We build a full-funnel engine that fixes your unit economics:

Create Demand: We distribute high-value content to build trust with your ideal accounts.

Capture Demand: We use high-intent signals to retarget and convert ready buyers.

Ethical Growth: Campaigns that protect your brand reputation while generating pipeline.

Deliverables

Strategic Audit - Identifying budget leaks and fixing low CTR

Intent Targeting - Building audiences based on funding and growth data

Creative & Copy - Producing ads that respect your buyer's intelligence

Technical Setup - Full pixel and conversion tracking implementation

Reporting - Monthly dashboard tracking Spend vs. Revenue

Who This Is For

Ethical B2B software companies (privacy tools, open-source, B-Corps, mission-driven SaaS)

Founders who care about brand reputation

Companies with a minimum $8,000/mo total budget

Investment

Retainer: $3,000/month

Ad Spend: $5,000+/month (paid to LinkedIn)

Commitment: 90 Days

Ready to stop guessing?

Book a free discovery call with Moaz. We'll discuss your goals and explore if TangLabs is the right partner for your growth.

Let's Start the Conversation

Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
Smiling young woman with long hair standing against a dark green background, holding a finger to her chin.
Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
A smiling woman with her arms crossed, standing against a dark green background. She has long, dark hair.
Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
Smiling young man with short hair poses against a dark background, wearing a green button-up shirt.
Close-up of a tree stump showing growth rings and a textured brown wood surface.
A smiling young man with crossed arms, wearing a plaid shirt and white t-shirt, poses against a dark background.
Close-up of a tree stump showing growth rings and a textured brown wood surface.

Ready to stop guessing?

Book a free discovery call with Moaz. We'll discuss your goals and explore if TangLabs is the right partner for your growth.

Let's Start the Conversation

Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
Smiling young woman with long hair standing against a dark green background, holding a finger to her chin.
Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
A smiling woman with her arms crossed, standing against a dark green background. She has long, dark hair.
Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
Smiling young man with short hair poses against a dark background, wearing a green button-up shirt.
Close-up of a tree stump showing growth rings and a textured brown wood surface.
A smiling young man with crossed arms, wearing a plaid shirt and white t-shirt, poses against a dark background.
Close-up of a tree stump showing growth rings and a textured brown wood surface.

Ready to stop guessing?

Book a free discovery call with Moaz. We'll discuss your goals and explore if TangLabs is the right partner for your growth.

Let's Start the Conversation

Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
Smiling young woman with long hair standing against a dark green background, holding a finger to her chin.
Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
A smiling woman with her arms crossed, standing against a dark green background. She has long, dark hair.
Close-up of a dark green leaf showing its textured surface and central vein against a muted background.
Smiling young man with short hair poses against a dark background, wearing a green button-up shirt.
Close-up of a tree stump showing growth rings and a textured brown wood surface.
A smiling young man with crossed arms, wearing a plaid shirt and white t-shirt, poses against a dark background.
Close-up of a tree stump showing growth rings and a textured brown wood surface.