Ethical Demand Gen for B2B SaaS
LinkedIn Advertising for B2B Software Companies That Won't Compromise Their Ethics for Growth
Full-funnel campaigns that create demand and capture it.
The Problem
You are likely wasting 20-30% of your budget on "Audience Expansion" and generic targeting. You are fighting for the 3% of buyers ready now, while ignoring the 97% who will buy later. This creates high costs and inconsistent leads.
The Solution
We build a full-funnel engine that fixes your unit economics:
Create Demand: We distribute high-value content to build trust with your ideal accounts.
Capture Demand: We use high-intent signals to retarget and convert ready buyers.
Ethical Growth: Campaigns that protect your brand reputation while generating pipeline.
Deliverables
Strategic Audit - Identifying budget leaks and fixing low CTR
Intent Targeting - Building audiences based on funding and growth data
Creative & Copy - Producing ads that respect your buyer's intelligence
Technical Setup - Full pixel and conversion tracking implementation
Reporting - Monthly dashboard tracking Spend vs. Revenue
Who This Is For
Ethical B2B software companies (privacy tools, open-source, B-Corps, mission-driven SaaS)
Founders who care about brand reputation
Companies with a minimum $8,000/mo total budget
Investment
Retainer: $3,000/month
Ad Spend: $5,000+/month (paid to LinkedIn)
Commitment: 90 Days








